Different regulations surround online casino advertisements in the Baltic

The online casino sector is those who have seen growth that consistently crossed the Baltic over the past few years, and this trend has been accelerated under strange conditions over the past 15 months. In fact, it is among industrial minorities that develop in this difficult economic time, so it should not be surprising that there are many newcomers who want to build a brand and take a market share of a more established name.온라인카지노

This highly competitive environment has proven good news for consumers throughout Europe, because it means different platforms constantly trying to defeat each other with greater and better promotions. However, restrictions that grow around advertising means that this is no longer a simple problem in the Baltic countries. Specific rules vary from country to the next country.

Lithuania - Total prohibition

Last month, the Lithuanian government announced a complete ban on gambling promotions and advertising "in any way." Obviously, this is equally included that can be obtained. Not only means there is no TV or online advertising, even prohibiting the casino from the operation of self-promotion in the form of gifts, bonuses, free rounds and the like.

Some people might argue that the Lithuanian gambling site has brought this alone. At the peak of the pandemic, the authority of the nation's gaming control, suggested the operator to stop TV advertising because of fears that citizens became a little too liked the slot and wheel of Roulette. This suggestion is generally neglected, and legislative measures are unavoidable consequences.

The company holds Latvia

There is a broad belief among people in the industry that Latvia will also apply more stringent legislative control on gambling when parliament meets last month to debate the topic. In the end, the legislative draft calling to limit gambling to be only a handful of locations in the country was rejected.안전카지노사이트

However, as far as inviting advertising, control is very limiting. In fact, Latvian online casino advertising in conventional sense, such as through TV advertising, has been banned. Gambling advertising is only permitted in the casino itself, and even here, the operator is limited to mention only the name of the venue, organizers and registered trademarks.

Estonia - Different Stories

Estonia is arguably the most mature gambling market of all the Baltic countries, and it is also the most liberal from the regulatory perspective. Indeed, there are no legal changes or limits added in recent years apart from being forced closure during a pandemic that affects all non-essential businesses. What's more, there is no indication that Estonian Parliament has a plan to debate new or more stringent controls.

Thus, Estonian gambling operators have relatively free hands when it comes to advertising. Late night TV and advertising on free streaming sites like YouTube is a very popular choice. Open casinos can promote their special offers, spin free and the like.

Working together is the key

So who is right? One of the big differences between Lithuanian operators and those in Estonia is one of the mindsets. The first does not show a tendency to listen to the suggestions from the regulator, and the results cannot be avoided. In Estonia, industrial players have worked together to bring controls such as an exception program, to help fight gambling problems. In return, the industry has been given the freedom to manage its own advertising activities without strict external intervention or control.

There may be lessons to be studied here, both for the rest of the Baltic but also for other gambling markets throughout Central and Western Europe.